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As Adregate is getting super close to launching I started thinking about the road it has taken to get here.
I initially came up with the name “adregate” for “aggregating” ad statistics. So it would have basically been a place to crunch numbers from all the ad networks you were using. That never really go off the ground but I had the domain name sitting around for safe keeping.
Then about 2 years ago I was getting really frustrated with the ad management solutions that were out there. Everything was just way too complex. All the extra crap in these other ad management apps just annoyed me.
I also knew I wanted to do a hosted solution. One barrier to entry for a lot of people has been the need to install things on their own server. So I wanted that problem solved as well.
The entire development process for Adregate has certainly been a learning experience. There have certainly been times where I just didn’t want to code anymore and frankly was just sick of the idea. There was a period of about 3-5 months where nothing was touched with Adregate. Developers moved on. Programming languages were changed. Tens of thousands of lines of code were scrapped because foundations and standards weren’t set right from the start.
I’m definitely a perfectionist and it’s taken a while to grasp the idea of not making things “perfect”, per se, but just getting something out there as a start. I can hack away at things all day long but it won’t necessarily make the product any better.
So right now I’ve set a tentative launch date for Adregate of February 5, 2008. The last 10% of things that take 90% of the time are all finally coming together and I really believe Adregate is going to fill a massive gap in the market.
I’m excited to see where things go with the app hope to see some of you using it. 